Investment Team

Jacob Williamson

Managing Partner/Founder

jacob@willxcap.com

Jacob has dedicated his life to two primary passions, business operations and aviation. He grew up in small businesses and purchased his first business before the age of 30.

Jacob lives in Austin, TX and is a 500+ hour pilot and flight instructor.

“A good plan violently executed now is better than a perfect plan executed next week.”

-George S. Patton

Our Core Beliefs

Action-Oriented

Humans tend to get lost in what is referred to as “analyses paralyses” when making decisions. We believe leaders are generally right no matter what decision they make. We would rather make a quick informed decision and iterate as we go then to sit in an office running endless scenarios.

Work Hard

We believe that obsession outperforms passion and that hard work will outperform talent every day of the week. You don’t have to be a genius in a particular field of study. As long as we encourage ourselves to show up and do the difficult work, we will succeed.

Marathon

We love the idea of legacy. You cannot establish one without thinking in terms of decades not weeks. When we invest our time and money into a project, we are in it for the long haul. We are committed to developing teams and processes that will create long term success for our companies and their talented teams.

Team Obsessed

We believe no goal is big enough if it doesn’t require a team. We are ruthless when picking the people we work with and hold ourselves to a standard that is ridiculously high. Our only job is to support our team and celebrate the wins together.